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: Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
Services
marketing
: Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler.
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Suggested Topics: Services industries - Marketing
Item Category: Red Spot
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600 - Technology
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Bitner, Mary Jo
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Gremler, Dwayne D.
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Zeithaml, Valarie A.
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