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Services
marketing
: people, technology and strategy / by Christopher Lovelock & Jochen Wirtz.
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/ by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.
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Suggested Topics: Services industries - Marketing
Author: Wirtz, Jochen
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600 - Technology
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Wirtz, Jochen
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Chew, Patricia
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Lovelock, Christopher
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Lovelock, Christopher H.
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