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Instructor's resource manual to accompany
marketing
management
/ by Philip Kotler & [Dale N. Shook]..
Marketing
management
/ Philip Kotler.
Marketing
management
Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.
Marketing strategy & competitive positioning / by Graham J. Hooley, Nigel F. Pie...
Marketing strategy & competitive positioning by Graham J. Hooley, Nigel F. Pierc...
Strategic marketing : concepts and cases Russell Abratt, Michael Bendixen.
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Suggested Topics: Marketing --
Item Category: Red Spot
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600 - Technology
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Kotler, Philip
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Nicoulaud, Brigitte
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Piercy, Nigel
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Abratt, Russell
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Bendixen, Michael
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Hooley, Graham J
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Hooley, Graham J.
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Keller, Kevin Lane
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Shook, Dale N.
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