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Essentials of services marketing / by Jochen Wirtz, Patricia Chew, and Christoph...
Services marketing : people, technology, strategy / by Christopher H. Lovelock..
Principles of services marketing / by Adrian Palmer.
Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher L...
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600 - Technology
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Lovelock, Christopher H.
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Wirtz, Jochen
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