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Marketing
communications : integrating offline and online with social media / by PR Smith & Ze Zook..
Advertising promotion : supplemental aspects of integrated
marketing
communications / Terence A. Shimp..
Advertising,Promotion : supplemental aspects of integrated
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Advertising and promotion : an intergrated
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Item Category: Yellow Spot
Suggested Topics: Communication in marketing
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600 - Technology
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Belch, George E.
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Belch, Michael A.
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Shimp, Terence A.
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Smith, PR
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Zook, Ze
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