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itemcategory:"Yellow Spot"
language:"English"
topic_facet:"Marketing"
topic_facet:"Services industries - Marketing"
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Services marketing : integrating customer focus accross the firm / by Alan Wilso...
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Item Category: Yellow Spot
Language: English
Suggested Topics: Marketing
Suggested Topics: Services industries - Marketing
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600 - Technology
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Bitner, Mary Jo
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Gremler, Dwayne D.
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Wilson, Alan
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Zeithaml, Valarie A.
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