Search Results - "McGraw-Hill series in marketing"

1

Cover Image

Marketing / by Courtland L. Bovee, MIchael J. Houston & John V. Thill.

by Bovee, Courtland L.
Published 1995

“...McGraw-Hill series in marketing...”

2

Cover Image

Purchasing and supply management : text and cases / Donad W. Dobler, David N. Burt.

by Dobler, Donald W.
Published 1996

“...McGraw-Hill series in marketing...”

3

Cover Image

Marketing : concepts and applications / by Charles D. Schewe and Reuben M. Smith.

by Schewe, Charles D.
Published 1980

“...McGraw-Hill series in marketing....”

4

Cover Image

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper..

by Bowersox, Donald J.
Published 1992

“...McGraw-Hill series in marketing...”

5

Cover Image

Direct marketing : an integrated approach / by William J. McDonald..

by McDonald, William J.
Published 1998

“...Irwin/McGraw-Hill series in marketing....”