Search Results - "McGraw Hill/Irwin series in marketing ;"

1

Cover Image

Basic marketing : a global-managerial approach / by William D. Perreault, Jr. and E. Jerome McCarthy.

by Perreault, William D.
Published 2005

“...McGraw Hill/Irwin series in marketing ;...”

2

Cover Image

Strategic marketing / by David W. Cravens and Nigel F. Piercy..

by Cravens, David W.
Published 2003

“...McGraw-Hill/Irwin series in marketing....”