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Positioning (Advertising)
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Positioning : the battle for your mind / by Al Ries, and Jack Trout.
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Ries, Al
Published 1986
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Marketing communications : theory and applications / by John R. Rossiter & Steven Bellman..
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Rossiter, John R.
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600 - Technology
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Bellman, Steven
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Ries, Al
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Trout, Jack
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