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1

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Essentials of services marketing / by Jochen Wirtz, Patricia Chew, and Christopher Lovelock.

by Wirtz, Jochen
Published 2012

2

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Services marketing : people, technology, strategy / by Christopher H. Lovelock..

by Lovelock, Christopher H.
Published 2000

3

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Service operations management : improving service delivery.

by Johnston, Robert
Published 2012

4

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Principles of services marketing / by Adrian Palmer.

by Palmer, Adrian
Published 2014

5

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Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen
Published 2016