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1

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Instructor's manual : service marketing by christopher Lovelock.

by Lovelock, Christopher H.
Published 2002

2

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Service management : operations, strategy and information technology by Fitzsimmons, James A. and Mona J. Fitzsimmons..

by Fitzsimmons, James A.
Published 2000

3

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Service management and operations by Cengiz Haksever...[et al.].

Published 2000

4

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Service operations management : improving service delivery.

by Johnston, Robert
Published 2012

5

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Principles of services marketing by Adrian Palmer.

by Palmer, Adrian
Published 2014

6

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Essentials of services marketing by Jochen Wirtz, Patricia Chew, and Christopher Lovelock.

by Wirtz, Jochen
Published 2012

7

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Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen
Published 2016