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Marketing management/ by Philip Kotler and Kavin Lane Keller.
Competitive marketing strategy : dynamic manoeuvring for competitve position / L...
Marketing planning and strategy / Subhash C. Jain.
Instructor's resource manual to accompany marketing management / by Philip Kotle...
Marketing management / Philip Kotler.
Marketing management : analysis, planning, implementation, and control / by Phil...
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
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Suggested Topics: Marketing --
Suggested Topics: Management
Call Number: 600 - Technology
Item Category: White Spot
Item Category: Green Spot
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Book
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Green Spot
White Spot
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Yellow Spot
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Red Spot
Call Number
600 - Technology
Author
4
Kotler, Philip
1
Brown, Linden
1
Jain, Subhash C.
1
Keller, Kavin Lane
1
Kinnear, Thomas C
1
Shook, Dale N.
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Taylor, James R.
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