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Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg.
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Lovelock, Christopher H.
Published 1993
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Suggested Topics: Marketing --
Suggested Topics: Case studies
Call Number: 600 - Technology
Author: Lovelock, Christopher H.
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600 - Technology
Author
Lovelock, Christopher H.
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Weinberg, Charles B.
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