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topic_facet:"Marketing --"
topic_facet:"Case studies"
author_facet:"Crittenden, Victoria L."
author_facet:"Lamb, Charles W. Jr"
collection:"Book"
dewey-hundreds:"600 - Technology"
itemcategory:"Yellow Spot"
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Strategic marketing management cases by David W. Cravens, Charles W. Lamb [and] Victoria L. Crittenden..
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Cravens, David W.
Published 2002
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Suggested Topics: Marketing --
Suggested Topics: Case studies
Author: Crittenden, Victoria L.
Author: Lamb, Charles W. Jr
Collections: Book
Call Number: 600 - Technology
Item Category: Yellow Spot
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Book
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Yellow Spot
Call Number
600 - Technology
Author
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Cravens, David W.
Crittenden, Victoria L.
Lamb, Charles W. Jr
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