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Strategic marketing management cases by David W. Cravens, Charles W. Lamb [and] Victoria L. Crittenden..
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Cravens, David W.
Published 2002
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Basic marketing : a managerial approach by E. Jerome McCarthy, William D. Perreault, Pascale G. Quester.
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McCarthy, E. Jerome
Published 1997
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Suggested Topics: Marketing --
Call Number: 600 - Technology
Item Category: White Spot
Item Category: Yellow Spot
Collections: Book
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Book
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White Spot
Yellow Spot
Call Number
600 - Technology
Author
1
Cravens, David W.
1
Crittenden, Victoria L.
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Lamb, Charles W. Jr
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McCarthy, E. Jerome
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Perreault, William D.
1
Quester, Pascale G.
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Australia
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