41
42
by Baker, Michael J.
Published 1996
43
by Jain, Subhash C.
Published 2000
44
by Moutinho, Luiz
Published 1995
45
46
47
48
by Kotler, Philip
Published 2003
49
by Cravens, David W.
Published 2003
50
Published 1988
51
Published 1988
52
53
54
55
56
by McCarthy, E. Jerome
Published 1993
57
58
by Ellsworth, Jill H.
Published 1995
59
by Taylor, James W.
Published 1997
60
by Makens, James C.
Published 1985