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Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald.
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McDonald, Malcolm H.B.
Published 1995
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Strategic marketing planning and evaluation / Geoff Lancaster and Lester Massingham.
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Lancaster, Geoff
Published 1996
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Strategic Marketing Management : planning implementation and control / by Richard M. S. Wilson and Colin Gilligan..
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Wilson, Richard M. S.
Published 2001
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600 - Technology
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