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author_facet:"Lamb, Charles W. Jr"
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Marketing / Charles W. Lamb Jr., Joseph F. Hair, Jr. , and Carl McDaniel.
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Lamb, Charles W. Jr.
Published 1996
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Strategic marketing management cases / by David W. Cravens, Charles W. Lamb [and] Victoria L. Crittenden..
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Cravens, David W.
Published 2002
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Suggested Topics: Marketing --
Author: Lamb, Charles W. Jr
Item Category: White Spot
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600 - Technology
Author
Lamb, Charles W. Jr
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Cravens, David W.
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Crittenden, Victoria L.
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Hair, Joseph F. Jr
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McDaniel, Carl
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