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1

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Principles of marketing/ Philip Kotler, Stewart Adam, Linden Brown and Gary Amstrong.

2

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Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.

by Perreault Jr., William D.

3

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Marketing planning and strategy / by Subhash C. Jain and George T. Haley.

by Jain, Subhash C.

4

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Marketing : planning & strategy / by Subhash C. Jain.

by Jain, Subhash C.

5

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Strategic marketing / by Subhash C. Jain and George T. Haley.

by Jain, Subhash C.

6

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Strategic marketing / by David W. Cravens & Nigel F. Piercy..

by Cravens, David W.

7

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Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy..

by Perreault, William D.

8

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Marketing plan handbook / by Marian Burk Wood..

by Wood, Marian Burk

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Marketing management strategies / by O.C. Ferrell & Michael D. Hartline..

by Ferrell, O.C.

10

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Strategic marketing / by David W. Cravens & Nigel F. Piercy..

by Cravens, David W.

11

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Marketing strategies : a contemporary approach / by Ashok Ranchhod and CC?lin GurC?u..

by Ranchhod, Ashok.

12

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Strategic marketing / Subhash C. Jain & George T. Haley.

by Jain, Subhash C.

13

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Marketing management / by Philip Kotler & Kevin Lane Keller..

by Kotler, Philip

14

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Marketing plans : how to prepare them, how to use them / by Malcolm McDonald, & Hugh Wilson..

by Mcdonald, Malcolm.

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Strategic marketing planning / by Colin Gilligan and Richard M.S. Wilson..

by Gilligan, Colin.

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Marketing planning and strategy / by Subash C Jain ... [et al.].

by Jain, Subash C.