Search Results - "Marketing --"

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Marketing / Charles W. Lamb Jr., Joseph F. Hair, Jr. , and Carl McDaniel.

by Lamb, Charles W. Jr.
Published 1996

Subjects: '; “...Marketing -- Management....”

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Promotional strategy : managing the marketing communication process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

Subjects: '; “...Marketing -- Management....”

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Managing and marketing services in the 1990s / edited by Richard Teare with Luiz Moutinho and Neil Morgan..

Published 1993

Subjects: '; “...Service industries -- Marketing....”