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Essentials of services marketing / by Jochen Wirtz, Patricia Chew, and Christopher Lovelock.
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Wirtz, Jochen
Published 2012
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Services marketing : people, technology, strategy / by Christopher H. Lovelock..
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Lovelock, Christopher H.
Published 2000
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Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock.
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Wirtz, Jochen
Published 2016
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Suggested Topics: Marketing
Item Category: Green Spot
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Author: Lovelock, Christopher H.
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600 - Technology
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Lovelock, Christopher H.
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Wirtz, Jochen
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