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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising Marieke de Mooij..

by Mooij, Marieke K. de, 1943-
Published 1994

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Advertising and promotion management / John R. Ross & Larry Percy.

by Rossister,John R.
Published 1987

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Promotional strategy : managing the marketing communication process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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Contemporary advertising / Courtland l. Bovee, William F. Arens.

by Bovee, Courtland L.
Published 1992

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Bottom-up marketing / Al Ries, Jack Trout.

by Ries, Al