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Essentials of services marketing / by Jochen Wirtz, Patricia Chew, and Christopher Lovelock.
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Wirtz, Jochen
Published 2012
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Services Marketing : People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock.
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Wirtz, Jochen
Published 2016
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Suggested Topics: Marketing
Suggested Topics: Service industries --
Author: Wirtz, Jochen
Call Number: 600 - Technology
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600 - Technology
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Lovelock, Christopher H.
Wirtz, Jochen
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Chew, Patricia
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