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1

Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller.

by Keller, Kevin Lane
Published 2013

2

Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller..

by Keller, Kevin Lane
Published 2013

3

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Marketing management Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.

by Kotler, Philip.