Search Results - "Management --"

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Marketing management Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.

by Kotler, Philip.

Subjects: '; “...Marketing -- Management....”

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Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller.

by Keller, Kevin Lane
Published 2013

Subjects: '; “...Brand name products -- Management...”

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Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller..

by Keller, Kevin Lane
Published 2013

Subjects: '; “...Brand name products -- Management...”