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1

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Advertising,Promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp..

by Shimp, Terence A.
Published 2003

2

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Advertising promotion : supplemental aspects of integrated marketing communications Terence A. Shimp..

by Shimp, Terence A.
Published 2000

3

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Integrated direct marketing by Ernan Roman..

by Roman, Ernan.
Published 1995