Search Results - "Marketing."

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Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..

by Wilson, Alan

Subjects: '; “...Marketing....”

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Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..

by Zeithaml, Valarie A.

Subjects: '; “...Services industries - Marketing...”

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Service management and marketing : customer management in service competition / by Christian Gronroos..

by GrEonroos, Christian.

Subjects: '; “...Service industries - Marketing....”