Search Results

1

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Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.

by Arens, William F.

2

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Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell and William Wells.

by Moriarty, Sandra

3

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Kleppner's advertising procedure / by W. Ronald Lane, Karen Whitehill King and J. thomas Russell.

by Lane, W. Ronald

4

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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

by Arens, Wlliam F.

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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising Marieke de Mooij..

by Mooij, Marieke K. de, 1943-
Published 1994

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Published 1985

7

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Advertising and promotion management / John R. Ross & Larry Percy.

by Rossister,John R.
Published 1987

8

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Global advertising : rhyme or reason? / by Nurkhet Vandar.

by Vardar,Nukhet
Published 1992

9

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Advertising in the marketplace/ by John D. Burke.

by Burke, John D.
Published 1973

10

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Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp..

by Shimp, Terence A.
Published 2000

11

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Promotional strategy : managing the marketing communication process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

12

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Contemporary advertising / Courtland l. Bovee, William F. Arens.

by Bovee, Courtland L.
Published 1992

13

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Bottom-up marketing / Al Ries, Jack Trout.

by Ries, Al

14

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Advertising and promotion : an intergrated marketing communications perspective / George E. Belch [and] Michael A. Belch..

by Belch, George E.
Published 2001

15

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Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].

by Belch, George E.

16

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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..

by Belch, George E.

17

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Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.

by Shimp, Terence A.

18

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Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells..

by Moriarty, Sandra E.

19

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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..

by Belch, George E.

20

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Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack..

by Clow, Kenneth E.