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Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.

by Lovelock, Christopher H.

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Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..

by Wilson, Alan

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Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..

by Zeithaml, Valarie A.