1
by Blackwell, Roger D.
Published 2006
2
3
4
by Churchill, Gilbert A.
Published 1988
5
6
by Zikmund, William G.
Published 2003
7
by Malhotra, Naresh K.
Published 1996
8
by Aaker, David A.
Published 1995
9
by Zikmund, William G.
Published 2000
10
by Burns, Alvin C.
Published 2000
11
12
by Aaker, David A.
Published 1995
13
14
15
16