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21

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Reading ang cases marketing / edited by Peter Graham.

Published 1988

22

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Marketing planning : a step-by-step guide / James W. Taylor.

by Taylor, James W.
Published 1997

23

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The marketing plan workbook / James C. Makens.

by Makens, James C.
Published 1985

24

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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C
Published 1996

25

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Marketing : a practical approach / by Peter Rix..

by Rix, Peter
Published 2001