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itemcategory:"Yellow Spot"
author_facet:"Crittenden, Victoria L."
author_facet:"Cravens, David W."
topic_facet:"Marketing --"
dewey-hundreds:"600 - Technology"
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Strategic marketing management cases by David W. Cravens, Charles W. Lamb [and] Victoria L. Crittenden..
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Cravens, David W.
Published 2002
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Item Category: Yellow Spot
Author: Crittenden, Victoria L.
Author: Cravens, David W.
Suggested Topics: Marketing --
Call Number: 600 - Technology
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Yellow Spot
Call Number
600 - Technology
Author
Cravens, David W.
Crittenden, Victoria L.
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Lamb, Charles W. Jr
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