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itemcategory:"Yellow Spot"
author_facet:"Crittenden, Victoria L."
author_facet:"Cravens, David W."
author_facet:"Lamb, Charles W. Jr"
collection:"Book"
topic_facet:"Marketing --"
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Strategic marketing management cases by David W. Cravens, Charles W. Lamb [and] Victoria L. Crittenden..
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Cravens, David W.
Published 2002
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Item Category: Yellow Spot
Author: Crittenden, Victoria L.
Author: Cravens, David W.
Author: Lamb, Charles W. Jr
Collections: Book
Suggested Topics: Marketing --
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Book
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Yellow Spot
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600 - Technology
Author
Cravens, David W.
Crittenden, Victoria L.
Lamb, Charles W. Jr
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