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Advertising promotion : supplemental aspects of integrated
marketing
communications / Terence A. Shimp..
Advertising,Promotion : supplemental aspects of integrated
marketing
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Advertising and promotion : an integrated
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Item Category: White Spot
Suggested Topics: Advertising
Suggested Topics: Communication in marketing
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600 - Technology
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Shimp, Terence A.
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Belch, George E.
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Belch, Michael A.
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Kerr, Gayle
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Powell, Rene
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