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1

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Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.

by Arens, William F.

2

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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

by Arens, Wlliam F.

3

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Global advertising : rhyme or reason? / by Nurkhet Vandar.

by Vardar,Nukhet
Published 1992

4

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Advertising in the marketplace/ by John D. Burke.

by Burke, John D.
Published 1973

5

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Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].

by Belch, George E.

6

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Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..

by Drewniany, Bonnie L.

7

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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

by Arens, Wlliam F.

8

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Advertising,Promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp..

by Shimp, Terence A.
Published 2003