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1

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Principles of marketing/ Philip Kotler, Stewart Adam, Linden Brown and Gary Amstrong.

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Marketing and information technology : the strategy, application and implementation of IT in Marketing John O'Connor, Eamonn Galvin..

by O'Connor, John.
Published 1997

3

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Marketing communications : an integrated approach by P. R. Smith with Jonathan Taylor..

by Smith, P. R.
Published 2002

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Marketing planning and strategy / by Subash C Jain ... [et al.].

by Jain, Subash C.