Search Results - "Marketing."

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Marketing Research by William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin.

by Zikmund, William
Published 2017

Subjects: '; “...Marketing research...”

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Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.

by Bendle, Neil T
Published 2016

Subjects: '; “...Marketing research -- Statistical methods...”