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Marketing
strategy & competitive positioning / by Graham J. Hooley, Nigel F. Piercy, and Brigitte Nicoulaud..
Marketing
strategy & competitive positioning by Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud and John M. Rudd.
Basic
marketing
: a managerial approach / by E. Jerome McCarthy, William D. Perreault, Pascale G. Quester.
Instructor's resource manual to accompany
marketing
management / by Philip Kotler & [Dale N. Shook]..
Marketing
management / Philip Kotler.
Marketing
management Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.
Cases in
marketing
management / Luiz Moutinho.
Strategic
marketing
: concepts and cases Russell Abratt, Michael Bendixen.
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Item Category: Red Spot
Suggested Topics: Marketing --
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Call Number
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600 - Technology
Author
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Kotler, Philip
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Nicoulaud, Brigitte
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Piercy, Nigel
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Abratt, Russell
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Bendixen, Michael
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Hooley, Graham J
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Hooley, Graham J.
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Keller, Kevin Lane
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McCarthy, E. Jerome
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Moutinho, Luiz
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Perreault, William D.
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Quester, Pascale G.
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Shook, Dale N.
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