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Advertising and promotion : an integrated marketing communication perspectives /...
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Item Category: Orange Spot
Suggested Topics: Communication in marketing
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600 - Technology
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Belch, George E.
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Belch, Michael A.
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Baack, Donald
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Clow, Kenneth E.
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Kerr, Gayle
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Powell, Rene
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Shimp, Terence A.
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Smith, PR
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Zook, Ze
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