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itemcategory:"Orange Spot"
topic_facet:"Communication in marketing"
topic_facet:"Advertising"
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Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].
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Belch, George E.
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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
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Belch, George E.
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Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.
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Shimp, Terence A.
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Item Category: Orange Spot
Suggested Topics: Communication in marketing
Suggested Topics: Advertising
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600 - Technology
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Belch, George E.
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Belch, Michael A.
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Kerr, Gayle
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Powell, Rene
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Shimp, Terence A.
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