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Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].

by Belch, George E.

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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..

by Belch, George E.

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Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.

by Shimp, Terence A.

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Marketing communications : integrating offline and online with social media / by PR Smith & Ze Zook..

by Smith, PR.

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Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow & Donald Baack..

by Clow, Kenneth E.