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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
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Belch, George E.
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Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.
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Shimp, Terence A.
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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
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Arens, Wlliam F.
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Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].
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Belch, George E.
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Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells..
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Moriarty, Sandra E.
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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
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Arens, Wlliam F.
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Item Category: Orange Spot
Suggested Topics: Advertising
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Orange Spot
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Green Spot
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Call Number
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600 - Technology
Author
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Arens, Christian
2
Arens, Wlliam F.
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Belch, George E.
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Belch, Michael A.
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Weigold, Michael F.
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Kerr, Gayle
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Mitchell, Nancy
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Moriarty, Sandra E.
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Powell, Rene
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Shimp, Terence A.
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Wells, William
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