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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

by Arens, Wlliam F.

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Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].

by Belch, George E.

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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..

by Belch, George E.

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Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.

by Shimp, Terence A.

5

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Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells..

by Moriarty, Sandra E.

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Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..

by Drewniany, Bonnie L.

7

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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

by Arens, Wlliam F.