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itemcategory:"Orange Spot"
language:"English"
topic_facet:"Customer services"
topic_facet:"Services industries - Marketing"
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Services
marketing
: integrating customer focus accross the firm / by Alan Wilson ... [et al.]..
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Wilson, Alan
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Services
marketing
: Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
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Zeithaml, Valarie A.
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Item Category: Orange Spot
Language: English
Suggested Topics: Customer services
Suggested Topics: Services industries - Marketing
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600 - Technology
Author
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Bitner, Mary Jo
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Gremler, Dwayne D.
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Zeithaml, Valarie A.
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Wilson, Alan
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