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Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..
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Item Category: Orange Spot
Item Category: Yellow Spot
Language: English
Call Number: 600 - Technology
Suggested Topics: Customer services
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Green Spot
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Call Number
600 - Technology
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Bitner, Mary Jo
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Gremler, Dwayne D.
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Wilson, Alan
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Zeithaml, Valarie A.
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