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Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..
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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller..
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Item Category: Orange Spot
Item Category: Yellow Spot
Language: English
Suggested Topics: Marketing
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Orange Spot
Yellow Spot
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Red Spot
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600 - Technology
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Armstrong, Gary
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Bitner, Mary Jo
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Elliott, Greg
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Gremler, Dwayne D.
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Kotler, Philip
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Rundle-Thiele, Sharlyn
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Waller, David
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Wilson, Alan
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Zeithaml, Valarie A.
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