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Integrated
marketing
communications Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, & Terence A Shimp.
Advertising, promotion, and other aspects of integrated
marketing
communications / by Terence A. Shimp & J.Craig Andrews.
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Item Category: Green Spot
Item Category: Red Spot
Suggested Topics: Sales promotion
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Book
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Green Spot
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Call Number
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600 - Technology
Author
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Shimp, Terence A.
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Barker, Nigel
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Chitty, William
1
Luck, Edwina
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Valos, Michael
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English
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