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Integrated advertising, promotion, and marketing
communications
/ by Kenneth E. Clow & Donald Baack..
Advertising, promotion, and other aspects of integrated marketing
communications
/ by Terence A. Shimp & J.Craig Andrews.
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Suggested Topics: Communication in marketing
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600 - Technology
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Baack, Donald
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Clow, Kenneth E.
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Shimp, Terence A.
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