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Communication in marketing Sales promotion 12 Advertising 11 Direct marketing 2 Marketing channels 1 Positioning (Advertising) 1 Strategic planning 1 more ...
Communication in marketing Sales promotion 12 Advertising 11 Direct marketing 2 Marketing channels 1 Positioning (Advertising) 1 Strategic planning 1 more ...
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Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack..
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