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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising Marieke de Mooij..
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Mooij, Marieke K. de, 1943-
Published 1994
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Advertising and integrated brand promotion by Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum .
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O'Guinn, Thomas C.
Published 2015
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Call Number: 600 - Technology
Suggested Topics: Advertising media planning
Suggested Topics: Advertising
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600 - Technology
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Angeline Close Scheinbaum
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Chris T. Allen
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Mooij, Marieke K. de, 1943-
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O'Guinn, Thomas C.
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Richard J. Semenik
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