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1

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Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.

by Arens, William F.

2

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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

by Arens, Wlliam F.

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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising Marieke de Mooij..

by Mooij, Marieke K. de, 1943-
Published 1994

4

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Advertising and promotion management / John R. Ross & Larry Percy.

by Rossister,John R.
Published 1987

5

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Global advertising : rhyme or reason? / by Nurkhet Vandar.

by Vardar,Nukhet
Published 1992

6

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Advertising in the marketplace/ by John D. Burke.

by Burke, John D.
Published 1973

7

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Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp..

by Shimp, Terence A.
Published 2000

8

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Promotional strategy : managing the marketing communication process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

9

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Contemporary advertising / Courtland l. Bovee, William F. Arens.

by Bovee, Courtland L.
Published 1992

10

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Bottom-up marketing / Al Ries, Jack Trout.

by Ries, Al

11

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Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].

by Belch, George E.

12

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Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..

by Drewniany, Bonnie L.

13

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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

by Arens, Wlliam F.

14

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Advertising,Promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp..

by Shimp, Terence A.
Published 2003

15

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Advertising & IMC : principles & practice by Sandra Moriarty, University of Colorado ; Nancy Mitchell, University of Nebraska Lincoln ; Charles Wood, University of Tulsa and Willia...

by Advertising & IMC
Published 2019